Sports Academy partners with Phil Handy, 94FEETOFGAME

December 10, 2020
By Sports Academy Team


Sports Academy and Handy’s 94FEETOFGAME to collaborate on basketball training programs and will also provide virtual training access to underserved youth affected by COVID-19

THOUSAND OAKS, Calif. (December 10th, 2020) We know how important it is for your kids to get out of the house, stay active and sharpen and learn new skills.

Earlier today, Sports Academy (SA) and Phil Handy announced an exciting partnership that will re-launch 94FEETOFGAMEAPP (94FT), Handy’s burgeoning basketball training business, offering new features. Sports Academy will collaborate with 94FEETOFGAME on live and virtual trainings, clinics and camps for players of all levels. Also, the two brands will provide coach certification clinics as well as invite-only camps for elite NBA and WNBA players. This is the brand’s first official partnership with a coach of Handy’s caliber.

In addition to the new app features, training will be headquartered at SA’s facilities and executed with 94FT’s curriculum. These training sessions will focus extensively on proper skills training for the next generation of female and male basketball athletes. SA serves thousands of athletes at their three physical locations, two of which, Thousand Oaks, CA, and Frisco, TX, boast state-of-the-art basketball setups. The partnership is committed to providing ongoing opportunity for underserved youth around the world and will be made available for virtual training to those affected by COVID-19.

“I am excited to partner with the Sports Academy, a first-class training facility who believes in creating a great culture for athletes. I am looking forward to putting together training events that will continue to push the game of basketball beyond 94 feet,” said Phil Handy. “It is really an honor that my passion has the ability to influence athletes to be better on and off the court. The most exciting piece for me is to be able to provide Global opportunity and access to the app for less fortunate youth. Being able to inspire the next generation of coaches, trainers and players is a tremendous blessing.”

“We are thrilled to partner with Phil, the OG, a proven leader and Champion coach who invests tirelessly in his players and fellow coaches,” said Chad Faulkner, CEO and Founder of Sports Academy. “Phil has tons of knowledge, proven methodology and loves sharing it with coaches, players, parents, and really anyone who loves the game.”

“Working with Phil Handy and the 94FT team to advance digital training solutions in basketball is a true honor,” said Jason Sada, CEO of the Sports Academy Venture Lab. “Combining Phil’s basketball expertise, coaching methodologies and ability to get the most out of players at all levels with state-of-the-art digital technologies gives us the opportunity to advance players skills at all levels… ANYWHERE ANYTIME in the world.”

The first 94FT X SA camp dates in Thousand Oaks, CA, will be announced in the near future. For more information, please check out and Sports Academy.


The App is available for download now on IOS during the month of December and can be purchased for just $0.99. The monthly unlimited access subscription fee is $9.99. Complete customized workouts and drills on Coach Handys PHILosophies at your fingertips. The focus is on instructing basketball players on how to be skilled, crafty and FUNDAMENTALLY SOUND! It is the mission of 94 Feet of Game to provide the best training program to fully meet the instructional needs of all coaches, trainers and players. In addition to providing an excellent value, the training program has an unmatched basketball culture that will add to the enjoyment of every user who experiences the 94FEETOFGAMEAPP. Users will have the opportunity to train just like Kyrie Irving, Lebron James, Kawhi Leonard and many other great players. Every day on the 94 Feet of Game app you will receive 1 new training video to practice for the day. Phil will give you tips for each drill that you can focus on along with daily/weekly messages. The 94FEETOFGAMEAPP is for any player, trainer, coach and parent who wants to gain detailed knowledge on the game of basketball. The app focuses on:Ball Handling, Shooting, Footwork, Balance, Finishing, Post Ups, Pick and Rolls, Defense and more…

About Sports Academy

Sports Academy provides effective, safe and transparent human performance training to develop athletes to the peak of their potential. The Academy enlists diverse experts to support youth, amateur and elite athletes with a full-circle approach including body, performance and cognitive training. Sports Academy operates three distinct business units; physical training academies, a sports focused venture lab, and a charitable foundation. Sports Academy was founded out of Thousand Oaks, CA, in 2016 and now boasts additional premier locations in Redondo Beach, CA, and Frisco, TX. For more information on Sports Academy, please visit

About Phil Handy

Phil Handy’s core belief is teaching basketball to build a proper foundation. Born and raised in the Bay Area, Handy found tremendous success as a collegiate, professional, and international basketball player. He was recognized as a versatile Guard who could play multiple positions, a great defender, and a fundamentally sound player.

In 1999 he started his training business 94FEETOFGAME working with Athletes of all ages domestically and internationally. In 2011 was offered his first NBA position as Director of Player Development for the Los Angeles Lakers working closely with Kobe Bryant. Thereafter, Phil worked with the Cleveland Cavaliers contributing to their 2015-2016 Championship, advanced to an Assistant Coach for Toronto Raptors contributing to their 2018-19, and is currently the 3rd Assistant Coach for the Los Angeles Lakers winning his 3rd NBA Championship for the 2019-2020 season.

In addition to winning in the NBA, in 2017 Handy took his training to the next level and launched the 94FEETOFGAMEAPP, where he takes the fundamentals of teaching world class athletes to students of all ages.

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