Driving the next generation of human performance products
THE VENTURE LAB is driving the next generation of functional human performance products and businesses through incubation and investment, as well as technical and business support and acquisition. The Venture Lab is focused on cognition in sports through the development of next-generation training products, making strategic investments to enhance the full circle training model, and creating an innovative STEAM program with the Sports Academy Foundation.
The NO. 1 Brain training tool for athletes
Launched in September 2019, Rise is a specialized app built to develop intuition in sport-specific on-field decision-making through a process of repeated stimulation of the brain’s neurons to fortify the link between them.